Case Study
To execute their vision, AIG Japan turned to Pega to create an intuitive, state-of-the-art portal for sales and service. | 4:02

AIG Japan: Revolutionizing the Way Insurance is Sold

The Business Issue

AIG Companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer.

AIG Japan is on quest to change the way the insurance industry provides value and service like no other Japanese carrier has done before. Selling its insurance products through thousands of independent insurance agents, AIG Japan needed a state-of-the-art sales platform to intelligently guide its salesforce to optimize responses and proactively anticipate customer needs to grow better books of business.

The Solution

To execute their vision, AIG Japan turned to Pega to create an intuitive, state-of-the-art portal for sales and service. AIG is deploying the Pega Sales Automation application to more than 135,000 independent agents across Japan. The system’s Next Best Action approach builds customer trust with consistent omni-channel communication so AIG can provide contextual responses, branding, and nurturing wherever and whenever customers choose to engage.

The Results

  • Deployed intelligent sales platform to more than 135,000 agents
  • Reduced training costs
  • Increased upsell and cross sell activities
  • Provided an omni-channel sales approach
  • Insurance
  • Sales Automation

Related Resources

  • PegaWorld Video

    Discover how AIG used Pega Sales Automation to build AIG Connect; a state-of-the-art omni-channel portal.

  • Case Study

    Learn how AIG created a single global claims process specialized by country.

  • Video

    With Pega, predict what's ahead through tracking the past.

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