AIG Japan: Revolutionizing the Way Insurance is Sold

AIG Japan: Revolutionizing the Way Insurance is Sold

AIG Companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer.

AIG Japan is on quest to change the way the insurance industry provides value and service like no other Japanese carrier has done before. Selling its insurance products through thousands of independent insurance agents, AIG Japan needed a state-of-the-art sales platform to intelligently guide its salesforce to optimize responses and proactively anticipate customer needs to grow better books of business.

To execute their vision, AIG Japan turned to Pega to create an intuitive, state-of-the-art portal for sales and service. AIG is deploying the Pega Sales Automation application to more than 135,000 independent agents across Japan. The system’s Next Best Action approach builds customer trust with consistent omni-channel communication so AIG can provide contextual responses, branding, and nurturing wherever and whenever customers choose to engage.

“It prompts that next best action. It gives someone, as a manager, an opportunity to sit down and speak with a specific agent on an opportunity that may be right there in front of them.”

Larik Hall, Chief Distribution Officer, AIG Japan

  • Deployed intelligent sales platform to more than 135,000 agents
  • Reduced training costs
  • Increased upsell and cross sell activities
  • Provided an omni-channel sales approach

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