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Customer Engagement Platform

Do you have the right customer engagement platform?

Customer engagement today is increasingly complex as customers expect personal, consistent and relevant interaction with your brand across all channels.

Your customer engagement platform should make this easy, but too many platforms are unwieldy and unable to deliver on the promise of personalized interaction. Most can't connect the necessary information from organizational data silos required to respond to customers in real time on any channel.

Pega Marketing is the next step in the evolution of the customer engagement platform. Integrating sophisticated customer analytics and business rules in real time, Pega constantly evaluates the context of each customer interaction and recommends the most relevant offer, content, channel and action to take. With Pega, you can build deeper connections with customers, moving beyond segmentation campaigns to a focus on customer experience management across all channels.


Pega provides an always-on, digital customer brain.

White Paper

Customer service solution buyers report growing pressure from their colleagues utilizing’s Sales Cloud to also adopt Service Cloud to offset price increases. Customer service professionals should, however, think twice.

The customer engagement platform, evolved

Pega Marketing lets you deliver on the promise of personalized customer engagement. By analyzing streaming data, tracking patterns and triggering actions for the right channel in real time, you can perform the optimum next best action based on a clear understanding of your business goals and what the customer wants.

Key features of Pega's customer engagement platform include:

  • Campaign design tools that let you easily design, build and execute strategy across coordinated campaigns.
  • Next-best-action capabilities that anticipate customer needs in real time and suggest the right offer or content based on business context and customer data.
  • Simulation and testing tools that let you understand the potential impact of complex customer strategies before putting them into action.
  • Self-learning technology that lets you refine customer journey management strategies in real time with minimal need for data experts.
  • Predictive analytics that let you accurately anticipate customer behavior.

Pega's customer engagement platform is built on the ultra-fast and highly scalable Pega 7 platform, enabling you to maximize your technology investments and ensure the fastest time-to-value by easily integrating legacy marketing systems.

Advantages of the Pega customer engagement platform

With Pega's best-of-breed platform you can:

  • Enhance customer conversations with contextual messaging, branding and nurturing on any channel where customers choose to engage.
  • Enjoy unparalleled marketing visibility, enabling you to orchestrate all of the people, processes and systems required to automatically drive offers through to fulfillment.
  • Improve customer lifetime value by dramatically improving the customer experience and turning every interaction into an opportunity to build trust and value.
  • Manage upsell and cross-sell strategies with the ability to make the right offer on the right channel at the right time.
  • Drive differentiation by offering unique omni-channel propositions that meet the customer's needs.
  • Improve customer retention with analytics that enable proactive retention management and greater insight into attrition.

Learn more about Pega's customer engagement platform and about Pega's customer lifecycle management software and CRM software solution.