Pegasystems Founder and CEO Alan Trefler to Give Keynote Speech at CRM Evolution

Technology thought leader to highlight best practices in customer-centric strategies for digital transformation; Pega to exhibit in Booth 321 at conference

CAMBRIDGE, Mass. – August 15, 2014Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced that Pega Founder and CEO Alan Trefler will deliver a keynote speech at noon on Monday, August 18, during CRM Evolution 2014.  Pega is proud to be a Gold Sponsor and will also exhibit in Booth 321 during the two-day conference at the Marriot Marquis Hotel in New York.  

During his keynote speech, Mr. Trefler will discuss best practices for how global organizations should engage with their customers and simplify business operations.  Key to this success is embracing a new generation of empowered customers by leveraging disruptive technologies that are radically changing customer engagement.  In today’s digital era, failure to understand all types of customers can greatly impact a company’s reputation and ability to succeed.  These same themes are discussed in detail in Mr. Trefler’s new book, “Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation.”

Additionally, during the event Pega will showcase several applications for real-time marketing, salesforce automation and omni-channel customer service, including its industry-leading Next-Best-Action Marketing, Pega SFA and Customer Process Manager for Customer Service solutions.   

CRM Evolution focuses on the latest ideas and trends in customer relationship management. CRM practitioners, consultants and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, strategies, innovations, and services and solutions from the world’s leading companies.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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