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Real Time: Definitions, Data, and Results from the Market

Modern customer experiences thrive on real-time data and fast decision-making but what does that actually look like in the real world? How do companies get started with real-time decisioning? What uses cases do they prioritize? And how can they change the way they operate to drive both business advantage and the best possible experiences for their customers?

In this session, Pega and Accenture analyze data from a recent Pega study and examine the following:

  • How fast does real time need to be?
  • Which use cases and data sources make the most sense?
  • What challenges are impacting adoption?
  • Where are early adopters seeing an ROI?


Topic: Customer Engagement Topic: Personalized Customer Experiences

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