Many companies had already been embarking on digital transformation efforts when COVID-19 hit. Overnight, customer experience went from important to critical. Digital channels had to be the priority and each customer interaction needed to be relevant, empathetic and fast.
But how can you increase the speed at which you deliver the next best action to every customer and at scale? The answer is real-time decisioning. In this Pega study, learn what real-time decisioning is, how it’s defined by the market, and how early adopters are seeing massive success from it.
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