Customers want what we all expect in today’s digitally empowered, always-connected, omni-channel age: A convenient, consistent, simple, and personalized experience that delivers what they want, when they want it. No matter where customers start or finish – a search engine, social media, a website, a store – the interactions, information, and offers they receive need to stay consistent. If they have a bad experience, it’s easy for them to take their business elsewhere, and even easier for them to share their negative experience with others.
This guide highlights the features of Customer Engagement applications. It arms you with the information that you need to help ensure your Customer Engagement Platform will meet your customers’ rising expectations – today and in the future. Pega’s Customer Engagement Platform is supported and licensed by a single vendor.
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