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Oi: Making Complex Marketing Simpler and More Effective
Oi used Pega Marketing to create one unified, efficient system across 22 operations, 9,000 call center agents, and 1,000 stores, complete with AI-powered next best actions that guide an agent to make the right offer at the right time.
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Industry: Communications Service Providers -
Product Area: Marketing -
Topic: Marketing Automation
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