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Oi: Making Complex Marketing Simpler and More Effective

Oi used Pega Marketing to create one unified, efficient system across 22 operations, 9,000 call center agents, and 1,000 stores, complete with AI-powered next best actions that guide an agent to make the right offer at the right time.


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Challenge: Customer Lifetime Value Industry: Communications Service Providers Product Area: Marketing Topic: Personalized Customer Experiences

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