- Hey everyone. I'm Matt Camuso.
- And I'm Tara DeZao. And you know Matt, I talk to marketers all the time, who have these amazing ideas for customer engagement, but they get stuck turning them into reality. It's like having a perfect recipe, but no idea how to work the oven.
- And that's where Customer Engagement Blueprint comes in. It's like having a Master Chef in kitchen with all appliances rolled into one. It combines AI with expert knowledge to help marketers design and implement their customer engagement strategies in a fraction of the time.
- What I love about it is how it guides you through the entire process from defining your objectives to building out a pretty comprehensive customer action library.
- Exactly. That's the Master Chef analogy, if you will. The blueprint offers industry specific templates that help you organize your engagement objectives based on your specific needs.
- So what would you say that the biggest game changer is for marketers who are using this?
- Yeah, I would say speed without sacrificing quality. So whether you're a Pega newbie or a seasoned pro, you can design personalized experiences in hours instead of weeks. The blueprint kicks bottlenecks to the curb and lets AI handle the heavy lifting.
- And it's not just about speed, it's about quality too. Blueprint helps you avoid those face palm moments, when errors derail your carefully crafted customer engagement strategy. Can you gimme a real world example of this for marketers?
- Yeah, exactly. So picture this. You're a bank looking to boost your credit card applications. You start by sharing basics about your organization, your goals, your website URL, so our Gen AI can better get to know you and then you define your brand voice and personas. From there, Blueprint works its magic and maps out the entire customer journey from, "Hey, check out this credit card" to "Congratulations, you're approved," and with personalized experiences at every single step.
- And if you wanna switch things up, try different products, channels, customer personas.
- Yeah, absolutely, you can tweak things on the fly or you can regenerate parts if you're not in love with them, or create brand new blueprints for completely different business goals. It's like having unlimited marketing strategy drafts without all the all-nighters.
- So how easy is it for marketers to actually get started with this?
- Yeah, it's super simple. Just log into Pega community account to access your Blueprint dashboard, and then once you've created your masterpiece, you can invite your team to collaborate, export it as a PDF or Excel file, or you can directly import it into Pega Customer Decision Hub.
- Oh, I love that. If you're ready to transform your marketing strategy from meh to mind blowing and create customer connections that actually mean something, Customer Engagement Blueprint is where it all begins.
