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A marketing management system for the next best action A marketing management system for the next best action

Pega Marketing for Insurance

Personalize your customer interactions.

"We are leveraging information more effectively so we can deliver that perfect customer experience."

Steve Rowbury Business Owner, CSAA Insurance Group

Get to know Pega Marketing for Insurance

Marketing for Insurance 1

Maximize value with
next best action

Adopt a more customer-centric approach to marketing—one that moves beyond rote outbound offers and evolves your marketing to address the needs and concerns of each prospect or customer. Pega uses next-best-action analytics to guide and optimize every customer interaction in real time.

Marketing for Insurance 2

Make better decisions with
the Customer Decision Hub

Address the needs of demanding customers with dynamic decision support. Pega’s Customer Decision Hub is a marketing nerve center that delivers predictive, real-time marketing intelligence to improve outcomes.

Pega Marketing for Insurance 3

Optimize the customer journey

Constantly improve your understanding of your customers, through every interaction. Pega helps you make the best offers, orchestrate the right actions, and use the best channel at the right time.

Pega Marketing for Insurance 4

Trigger actions with

Make your marketing relevant and specific to the moment. With Pega Geofencing you can alert customers to special offers, provide personalized marketing messages, suggest services minutes away, and let customers know that support is nearby.

Pega Marketing for Insurance 5

Engage customers with
a personalized digital experience

Serve personalized content and deliver the most relevant offers to your customers through customized microsites and landing pages.

Additional Product Features

Make Better, Balanced Decisions Faster

Design, build, and execute your marketing strategies all in one place for faster, better decisions.

See the Future with Visualization and Simulation

Simulate and visualize how key adjustments in marketing tactics can lead to more optimal outcomes.

Measure Your Progress and Impact

Keep a finger on the pulse of your marketing efforts with marketing dashboards.

Be Agile and In Control

Test customer strategies and manage revisions with state-of-the-art approval process management.

Empower Your Customer Advisors

Next-Best-Action Advisor offers a 360-degree customer view and the best contextual recommendations.

Manage Outbound Marketing

Orchestrate proactive marketing treatments to drive inbound engagements.

Supercharge Your Field Marketing

Empower local marketers to configure and run customized marketing with reusable corporate assets.