With Pega Paid Media Manager, you can now leverage Next-Best-Actions in real-time on paid channels – including Facebook, Google, or any other paid platform.
Each time you interact with a customer or prospect, Pega re-calculates the Next Best Action for that person – and assigns them to an audience on the paid platforms that are integrated into your program. When the time comes to serve an ad to that individual, they’ll be presented with a relevant, timely, and contextual advertisement – one that’s consistent with your other channels, and balances what’s best for your business, with what’s best for that unique customer.
PegaWorld iNspire | May 4, 2021
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