EE quadruples successful offers to customers

EE quadruples successful offers to customers

EE was looking for a way to increase revenue per customer and improve retention, and they wanted to improve the relevancy of marketing and retention offers across all channels. But since they had multiple systems across all channels (agents, retail stores, and digital) they had no way of creating consistent or compelling offers. Customers received different offers in different channels, and the offers were not personalized or aligned to the business value of the customer.

EE relies on Pega Marketing for Communications to determine the optimal offer strategy for each customer. Real-time context is combined with big data and analytics to create and present 1:1 offers across multiple channels. These offers uniquely balance customer needs with the customer value to EE.

“We have quadrupled the number of successfully accepted marketing offers.”

Suzanne Woolley, Head of Customer Base Management, EE

  • 300% increase in offers accepted by customers
  • TRIPLED the customer value retained during retention
  • SUBSTANTIALLY decreased subscriber retention costs
  • RETAINED an additional 4% of most valued customers each month
  • DELIVERED a consistent experience across all channels

Build Relationships

Build Relationships

Pega Marketing for Communications is a single application to create and manage contextual marketing...

Transforming the Journey

Transforming the Journey

See how EE is leveraging big data to truly personalize the customer experience.