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Personalization: Redefining Customer Engagement

In a rapidly digitizing world, how can banks provide customers with one-to-one, always on experiences?

  • September 11, 2018
  • 11:00 AM EDT

Whether being recognized by name or receiving a relevant offer based on a previous interaction, personalized engagements matter. Not knowing your customers and delivering poor and inconsistent experiences is a recipe for disaster.

98% of financial institutions believe consumers expect a better personalized experience than they are receiving today.

Join Jim Marous, Co-Publisher, The Financial Brand, and Scott Andrick, Sr, Director from Pega for a discussion on bank personalization strategies and highlights from the new Digital Banking Report, “The Power of Personalization in Banking”. Not only will you learn insights from Jim’s latest research, you’ll hear how progressive, global banks are re-defining the customer journey successfully with leading-edge, AI technology.

Don’t miss out! Register now.



Jim Marous

Co-Publisher, The Financial Brand


Scott Andrick

Sr. Director, Industry Principal, Pegasystems

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