GDPR is coming: Are you ready?

The EU’s General Data Protection Regulation (GDPR) affects every global business that touches an EU resident’s data.

The clock is ticking

GDPR is coming. And now many businesses are realizing the potential implications and scrambling to devise a strategy. With an impact far beyond the European Union, the GDPR (General Data Protection Regulation) will have profound effects on global businesses – especially the largest enterprises.

What does it mean for your company?

  • You will need to establish processes to disclose information to any EU resident you do business with, telling them whether personal data concerning them is being processed, where, and for what purpose.
  • Any EU resident can request a copy of their personal data free of charge, or demand that you wipe out all of their data.
  • You could even be challenged to explain your business’ automated decisions, and much, much more.

Set a real GDPR strategy

The question isn’t if you have a system to handle GDPR. It’s whether you have a system to manage the systems to handle GDPR.

GDPR is about a whole a lot more than just consent. It’s about end-to-end orchestration, governance, dynamic processes, and auditability. It’s about getting your old systems to work with your new systems. And it’s not just a matter of your business’ ability to react to customer requests; you’ll need a host of proactive processes as well.

Pega applications can help your business fast-track GDPR compliance with closed-loop preference management, dynamic case management, no-code application development, and ironclad orchestration. And about getting those old systems to work within your new automated processes? Not to worry. Pega Robotic Automation can help you take it on with ease.

GDPR & automated decision-making

Many businesses will be directly impacted by GDPR’s articles pertaining to automated decision-making (including articles 13, 14, 15, and 22). The financial services, healthcare, and insurance industries will feel it most.

The key here is transparency. Businesses will be on the hook to explain and share meaningful information about the logic involved in making those decisions. For this reason, any business that relies on “black box” or opaque analytic techniques such as deep learning may be forced to shut them off.

Not sure if you’re prepared? Learn more about Pega’s “T Switch,” an innovative solution that allows organizations to select from varying levels of transparency to fit their business’ needs.

Hear more about Pega’s innovative “T Switch” by watching Dr. Rob Walker’s PegaWorld 2017 Keynote:

PegaWorld 2017: AI in Customer Engagement - Balancing Risk and Reward | 32:52

Is this your golden opportunity?

Don’t mistake this moment. The brands that will win are the ones that view GDPR as a golden opportunity rather than a pesky compliance issue. Your budget is being set to fund the key infrastructure you will need to support GDPR, and if you set the requirements right, this very same infrastructure can underpin your business’ future and drive greater revenue.

You can use this opportunity to slingshot past your competition with greater relevance, revenue, and retention. Apply this initiative to fund a proper universal preference center, centralized transparent AI, and solid data capabilities.

Of course, you’ll need to work with the right partner. Find out how Pega can empower your business for GDPR success.

Related Resources

According to, the EU General Data Protection Regulation is the most important change in data privacy regulation in 20 years. Get informed. Visit to learn more.

Learn more about GDPR and how to prepare for it. Read the blog.

Pega's AI control mitigates enterprise risk for GDPR. Read the eWeek article.

Engage a Brilliant Partner to Devise your Own Strategy

Looking for great consulting partners to help you analyze your GDPR readiness including your privacy impact assessment (PIA)? Engage with one of Pega’s many great partners.

Blake Morgan Podcast

Author Blake Morgan leads a discussion on the impact of GDPR on customer experience. Listen to the podcast.

ECM Taxonomy Terms: 
Agile Enterprise