Customer churn has a considerable impact on a Communications Service Provider’s (CSP) financial performance and must be minimized. At the same time, investment in retention must be effectively spent based on subscriber value, acquisition performance and competitive pressure.
Pega Retention for Communications provides CSPs with pre-defined retention programs built using the power of Pega Marketing. By facilitating targeted, one-to- one interactions in any channel, CSPs can save their most valuable customers while minimizing retention costs and maintaining ARPU.
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