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Data Sheet

Pega Real-Time Containers

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Organizations struggle to make digital experiences relevant for each individual. They can’t move fast enough to calculate hundreds of propensity scores in real-time, so they have to use pre-defined segments and scores to make decisions. They miss that person’s “right now” context, and those offers and messages miss the mark.

With Pega Real-Time Containers you take each individual’s real-time context (where they are, what they’re feeling, how they’re behaving, etc.) and use that data to personalize that experience. Pega Real-Time Containers leverage hundreds of predictive and adaptive models to evaluate the content options, select a next best action, and next best treatment for that individual, and deliver it back to the channel for presentation – all before the page even loads.


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Assunto: Customer Engagement Assunto: Experiências de cliente personalizadas Assunto: IA e tomada de decisões Desafio: Marketing personalizado Desafio: Valor vitalício do cliente Desafio: interação com clientes Área do produto: Marketing
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