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How Real-Time AI Drives Customer Lifetime Value Across Channels

You’re in a personal relationship with every single one of your customers. And the unique nature of each presents the opportunity to build trust and create meaningful experiences.

Treating engagements as a series of one-off, one-time, interactions is setting yourself up for failure. It’s a lifecycle: every experience, on every channel, is always connected.

Acknowledging these connected interactions will help you keep your customers today and keep you relevant as market and contextual changes occur in the future.

Tune in to hear:

  • How leading organizations leverage Pega to deliver unified, one-to-one experiences across channels, use cases, and business functions
  • Customer success stories where organizations have used Pega to optimize metrics across channels from response and click through rates, to churn, discount percentage, average revenue, and customer lifetime value


Product Area: Customer Decision Hub Product Area: Marketing Topic: AI and Decisioning Topic: Personalized Customer Experiences Challenge: 1-to-1 Marketing

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