Customer Engagement for Life Sciences
For life sciences organizations, customer expectations are higher than ever. While 65 percent of companies believe they offer good service, only 8 percent actually deliver experiences that exceed expectations. A key part of the problem is inflexible CRM systems that cannot handle the convergence of care and customer service and the growing demand for operational excellence and compliance.
Pega Customer Engagement for Life Sciences provides a seamless omni-channel platform for customer interaction that maximizes value by increasing productivity, enabling enterprise-level transparency and providing quicker response via “engage everywhere” strategies. On the cloud or on premise, Pega delivers a rapidly deployed, tailored solution that personalizes each customer engagement to the customer and the situation.
Product Area: Marketing
Industry: Life Sciences
Topic: Marketing Automation