Customer Journey Management

Improve customer journey management with Pega.

From initial contact to first purchase to becoming an advocate for your brand, your customer must engage with many parts of your organization via multiple channels. Effective customer journey management lets you clearly understand the journey, optimize the customer experience in each phase and deliver the best action, offer or message to encourage customers to take the next step.

It takes sophisticated customer management software to manage the customer journey easily and efficiently. Most legacy CRM systems simply aren't up to the task — they were not designed to be omni-channel solutions and can't adapt fast enough to meet the challenges of a rapidly changing marketplace. Most significantly, legacy technology lacks the ability to integrate all of the people, processes and information it takes to deliver truly exceptional customer journey management.


CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.


Pega vs. Salesforce for Marketing

Marketing solution buyers report growing pressure from their colleagues utilizing’s Sales Cloud to also adopt Marketing Cloud to increase lead generation. Marketing professionals should, however, think twice.

Pega Marketing is different. Built on the flexible, fast and scalable Pega 7 platform, Pega Marketing delivers the tools you need to clearly see the customer journey, understand the customer experience, and take the right action at the right time to keep the customer moving on the path toward a long-term relationship.

Pega Marketing: superior customer journey management software.

Pega Marketing lets you deliver on the promise of personalized customer lifecycle management with consistent messaging and relevant offers that increase value through every phase of a customer's journey.

Pega's customer journey management solution uses sophisticated analytics, predictive intelligence and business rules to constantly evaluate the context of each customer interaction. At each phase of the customer journey, Pega balances the customer's needs with your business goals and recommends the most relevant action, offer, content and channel to increase conversions and deliver an exceptional customer experience.

All the tools you need for customer journey management.

With Pega you can:

  • Design campaigns. Pega provides a single place to quickly and easily design, build and execute strategies and campaigns.
  • Simulate strategies. Pega enables your marketers to simulate and test the potential impact of complex customer strategies before they are put into production.
  • Recommend the next best action. Pega analyzes customer data and business context to anticipate customer needs in real time and intelligently recommend the right offer, content or action for the right channel at the right time.
  • Evolve your strategies. Exclusive machine learning algorithms let you continue to refine the relevancy and timeliness of each action and offer — without the help of data experts.
  • Anticipate customer behavior. Pega's predictive analytics and predictive modeling tools lets you accurately anticipate customer behavior, enabling you to develop and execute more effective customer journey management strategies.

Learn more about customer journey management with Pega and about Pega solutions for the customer onboarding process and customer retention management.