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The Value of a Chief Decisioning Officer

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To effectively drive customer-centric engagement and increase customer value, one of the most important elements is identifying and empowering a senior executive champion. They will not only set the strategic direction, but will also actively advocate on its behalf, educate stakeholders across levels, and persuade other executive leaders to adopt decisioning across their teams.


Product Area: Marketing Solution Area: Customer Engagement Topic: Customer Engagement

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