PW 2012 Video: Optimizing Customer Value Through Next-Best-Action

Presented by: Dr. Rob F. Walker, Vice President, Decision Management & Analytics, Pegasystems

Across virtually every industry, new competitive threats and economic pressure require an increasing emphasis on creating measurable value during every customer interaction while delivering a superior customer experience. In this session, Rob will discuss the concepts and power of Next-Best-Action for CRM and Marketing.