Today’s connected banking customers expect personalized and relevant experiences. They want a contextual, relevant, trustworthy, and consistent experience on all channels, but Financial Services Institutions struggle to meet their needs in a profitable manner due to marketing constraints, legacy systems and organizational silos.
Pega Marketing for Financial Services delivers on the promise of optimizing customer experiences while providing a balance between what today's banking customer demands and what the business is trying to achieve. Pega Marketing delivers real-time customer centric Next-Best-Actions that lead to greater engagement and consistent messaging, increasing customer value across all phases of a customer’s journey.
PegaWorld iNspire | May 4, 2021
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