Pega Marketing: Customer journey visualization

Companies try to script the perfect customer journey, but customers always choose their own path—they’re in control. The AI in Pega Marketing engages customers using Next-Best-Action, shifting between selling, serving, and retaining based on their needs and situation. As customers interact and create data, the software visualizes their path and helps you enable an amazing experience.


  • Product Area: Marketing
  • Challenge: 1-to-1 Marketing

Related Resources

PegaWorld 2019

Registration is now open

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.