Pega Marketing: Customer journey visualization
Companies try to script the perfect customer journey, but customers always choose their own path—they’re in control. The AI in Pega Marketing engages customers using Next-Best-Action, shifting between selling, serving, and retaining based on their needs and situation. As customers interact and create data, the software visualizes their path and helps you enable an amazing experience.
Product Area: Marketing
Challenge: 1-to-1 Marketing