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Pega Marketing: Customer journey visualization

Companies try to script the perfect customer journey, but customers always choose their own path—they’re in control. The AI in Pega Marketing engages customers using Next-Best-Action, shifting between selling, serving, and retaining based on their needs and situation. As customers interact and create data, the software visualizes their path and helps you enable an amazing experience.

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Product Area: Marketing Challenge: 1-to-1 Marketing
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