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Next-Best-Action Customer Journeys

Companies try to script the perfect customer journey, but customers always choose their own path — they’re in control. That's why with Pega you'll transform your approach, using AI to prioritize across all potential journeys and automatically shift between selling, serving, and retaining in real-time as customers' needs change.


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Herausforderung: 1:1-Marketing Herausforderung: Customer Lifetime Value Herausforderung: Kundeninteraktion Produktbereich: Customer Decision Hub Thema: KI and Entscheidungsfindung Thema: Personalisierte Kundenerfahrungen

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