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Pega Discover: One-to-one Customer Engagement Online Summit: Eliminate guesswork. Make better business decisions by finding the next best action.

Every day, hundreds of decisions are made across your organization. A few of them are made on the fly, some are rooted in fact, others are reached through collaboration. But what if you could apply what you’ve learned to your decision-making process in real time?

With the combined strength of the EY-Pega alliance, Takeda Pharmaceutical Company has developed a solution to improve the experiences of its plasma donors. EY has led the way for Takeda to effectively implement Pega’s next-best-action capability by applying a business-first approach, allowing its staff to respond in the moment, optimize the donor experience, and reach its goal of bringing people better health.


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Industry: Healthcare Solution Area: 1-to-1 Marketing Solution Area: Customer Engagement Topic: AI and Decisioning Topic: Customer Engagement

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