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Case Study

How Etisalat is revolutionizing its customer experience

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In our interview with Dr. Esra Taylor, we learn about Etisalat’s transformation in the SMB space to improve the customer experience. Learn how with the help of machine learning, a 360-degree customer view, and a partnership between business and IT, Etisalat was able to achieve:

  • 105%+ increase in incremental value
  • 60% increase in revenue
  • Increased upselling, averaging 2 sales per call


Industry: Communications Service Providers Product Area: Marketing Solution Area: Sales Effectiveness Topic: Personalized Customer Experiences

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