In our interview with Dr. Esra Taylor, we learn about Etisalat’s transformation in the SMB space to improve the customer experience. Learn how with the help of machine learning, a 360-degree customer view, and a partnership between business and IT, Etisalat was able to achieve:
- 105%+ increase in incremental value
- 60% increase in revenue
- Increased upselling, averaging 2 sales per call
Recommended research & insights
See what’s new, what’s next, and what’s trending right now.
Uniquely powerful software isn’t the only thing that sets us apart.