Forrester Total Economic Impact (TEI) of Pega Marketing
Pegasystems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying the Pega Marketing Application.
The study shows three-year risk-adjusted results, including:
- An overall Return On Investment (ROI) of 438%, with a Payback Period of just 4.7 Months
- Incremental Retained Customer Revenue exceeding $297 Million for the 3-year period
- More than $64 Million in incremental sales, driving a 797% Return on Marketing Investment (ROMI)
Product Area: Marketing
Topic: Marketing Automation