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Forrester Total Economic Impact™ (TEI) of Pega Customer Decision Hub


To better understand the benefits, costs, and risks associated with investing in customer experience (CX) technology, Forrester interviewed four customers with up to 5 years of experience using Pega Customer Decision Hub.

The risk-adjusted results include:

  • ROI of 489% and net present value of $150M over three years
  • $107M per year in profit loss avoided through increased retention
  • Incremental revenue growth of $677M over the course of three years.

Read the study to learn more.


Assunto: IA e tomada de decisões Desafio: Marketing personalizado Desafio: Valor vitalício do cliente Área do produto: Central de decisões do cliente
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