To better understand the benefits, costs, and risks associated with investing in customer experience (CX) technology, Forrester interviewed four customers with up to 5 years of experience using Pega Customer Decision Hub.
The risk-adjusted results include:
- ROI of 489% and net present value of $150M over three years
- $107M per year in profit loss avoided through increased retention
- Incremental revenue growth of $677M over the course of three years.
Read the study to learn more.
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