The Five Critical Components of a Real-Time CX

Session Overview

Customer experience (CX) has been championed as the new silver bullet, but many companies are still behind the curve. Bad investments, organizational issues, and business adoption are part of the problem, but a misunderstanding of what customers really want – and how to deliver it – is causing our relationships to crumble.

Join Andrew LeClair, Sr. Product Marketing Manager at Pegasystems, as he discusses the five critical components of a real-time customer experience and how businesses can leverage next-best-action decisioning to start delivering what customers truly deserve.

After this session, you’ll be able to:

• Deliver a personalized CX across channels
• Adapt experiences in real-time, as customer needs change
• Increase revenue, reduce churn, and drive long-term loyalty using a more empathetic approach.

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