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Pega Events

Pega Event: Emotional Intelligence in Digital Transformation

  • 27 September, 2019
  • 9:30 AM CET
  • Madrid, Madrid
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Artificial Intelligence (A.I.) technologies can drive unprecedented business benefits, but it predominates over the quality of customer relationships.

Find out how Pega can help you increase empathy with your customers, including adding emotional intelligence to your digital transformation to develop more sustainable, mutually-beneficial customer relationships.

Don’t miss this opportunity and be part of the organization with the commitment to constantly evolve and enforce ethics to achieve tremendous results using a more humane, AI-driven engagement model.

We’ll cover:

  • Concrete cases with testimonies
  • A demo
  • Meet our experts at the SmartBar and have access to new tech
  • Networking and lunch

Join us on September 27, 2019 at 9:30 AM at Hotel Hyatt Centric Gran Vía to discuss vision, objective and projects: register now!


Antonio Cuadros Sanchez

Director of the New Mortgage Process, ING

Antonio Cuadros Sanchez began his professional career at ING in 2003 as a Credit Risk Analyst, with the launch of the first financing product launched by ING Direct: the ORANGE Mortgage.

In March 2018, after the organizational transformation to Agile of ING Spain, he was appointed Director of Mortgages, and since July 2019 he occupies the position of Director of the new Mortgage process in ING, leading the creation of financing products, Mortgages and loans to consumption

During the 16 years of his professional career at ING, Antonio has held responsibilities in the area of Credit Risk, Financial Planning, Customer Intelligence and Product Products Manager.

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Oscar Ladrón de Guevera

Global O2C Process Excellence Director, Unilever

Oscar Ladrón de Guevara is Global O2C Process Excellence Director at Unilever. He has developed his professional career in Unilever and the Fast Moving Consumer Goods sector, occupying various positions in the Processes and Technology area at local, regional or global level, almost always focused on the Supply Chain and M&A areas. He is an enthusiast of process automation and the application of technology in all business areas.

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Sandra Sotillo

Founder and Executive Director, TrustMaker

Sandra is the founder and executive director of TrustMaker, a consultant that helps companies build trust with their stakeholders.

She is a doctor in communication and an expert in intangibles management. He has extensive experience in managing trust, reputation, CEO reputation and culture management projects for large companies, multinationals and IBEX 35.

She has been general director of Villafañe & Asociados, communication director of the SEK International Institution, and has worked in agencies such as Llorente & Cuenca, DRAFTFCB or DEC-BBDO.

She is a teacher in masters of different universities and business schools, jury of several awards specialized in communication and reputation. She collaborates as a speaker and lecturer in several business schools and institutions.

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Don Schuerman

CTO & VP Product Marketing, Pegasystems

Don Schuerman is CTO Global and Senior Vice President of Product Marketing at Pegasystems, and responsible for the Pega Infinity platform and the Customer Engagement (CRM) strategic applications. He has 20 years of experience in delivering business software solutions for Fortune 500 organizations, with a robust vision in digital transformation, mobility, analysis, business process management, cloud and CRM.

Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives to many of the world's largest organizations, including American Express, Citibank, JP Morgan Chase and BP. Don has a degree in Physics and Philosophy from Boston College.

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Luis Garcia Velasco

Team Leader & Principal Solutions Consultant, Iberia, Pegasystems

Luis has more than 20 years of experience, the last 14 in Pegasystems, sharing stories with clients on how to achieve success and results thanks to the most innovative technologies and the best human teams. He has developed his professional career mainly in Software multinationals, and currently leads solutions consulting for Spain and Portugal.

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9:30 AM

Welcome and coffee

10:15 AM

Conference Opening

Diego Pérez, Country Manager, Pegasystems welcomes you.

10:20 AM

Expert in trust, reputation and culture management projects for large companies: Sandra Sotillo, Founder and Executive Director, TrustMaker

The era of trust How to become a reliable company?

Sandra will give you the keys to help you build trust both with your clients and with other interest groups in your company. A key factor!

11:00 AM

Pega Expert: Don Schuerman, CTO & Vice President Product Marketing, Pegasystems

The importance of empathy in Digital Transformation

Don will share his vision and strategy of the company and how our clients face complex transformation processes based on Pega Infinity.

11:40 AM

Coffee Break

12:10 PM

Pega Demonstration: Luis Garcia Velasco, Team leader & Principal Solutions Consultant, Pegasystems Iberia, Fransisco Sanchez-Maroto, Senior Solutions Consultant, Pegasystems

Deploying the Superpower of Pega Infinity: Empathy in the Customer Experience

They will give a practical vision of how Artificial Intelligence improves the relationship with customers. They will also demonstrate how the automation of digital processes and Pega Infinity allows to serve customers with empathy and excellence. Learn how to shape the future of your organization's success!

12:40 PM

Customer Testimonial: Unilever: Oscar Ladrón de Guevara, Global O2C Process Excellence Director, Unilever

Unilever Global Order to Cash: automating processes and interactions

Oscar will share his experience presenting the different stages of the project and the internal and external benefits.

1:05 PM

Client Testimonial: ING: Antonio Cuadros Sanchez, Director of the new Mortgage process, ING

The Mortgage in ING, the importance of bringing personal interaction to the digital world

Antonio will share his vision of how to create a new mortgage value proposal from scratch, designing the product and the process from the client's needs and with a multi-country implementation strategy.

1:30 PM

Cocktails and networking

Location Details

Hyatt Centric Gran Vía

Calle Gran Vía 31

Madrid, Madrid 28013

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