Welcome and coffee

Conference Opening

Diego Pérez, Country Manager, Pegasystems welcomes you.

Expert in trust, reputation and culture management projects for large companies: Sandra Sotillo, Founder and Executive Director, TrustMaker

The era of trust How to become a reliable company?

Sandra will give you the keys to help you build trust both with your clients and with other interest groups in your company. A key factor!

Pega Expert: Don Schuerman, CTO & Vice President Product Marketing, Pegasystems

The importance of empathy in Digital Transformation

Don will share his vision and strategy of the company and how our clients face complex transformation processes based on Pega Infinity.

Coffee Break

Pega Demonstration: Luis Garcia Velasco, Team leader & Principal Solutions Consultant, Pegasystems Iberia, Fransisco Sanchez-Maroto, Senior Solutions Consultant, Pegasystems

Deploying the Superpower of Pega Infinity: Empathy in the Customer Experience

They will give a practical vision of how Artificial Intelligence improves the relationship with customers. They will also demonstrate how the automation of digital processes and Pega Infinity allows to serve customers with empathy and excellence. Learn how to shape the future of your organization's success!

Customer Testimonial: Unilever: Oscar Ladrón de Guevara, Global O2C Process Excellence Director, Unilever

Unilever Global Order to Cash: automating processes and interactions

Oscar will share his experience presenting the different stages of the project and the internal and external benefits.

Client Testimonial: ING: Antonio Cuadros Sanchez, Director of the new Mortgage process, ING

The Mortgage in ING, the importance of bringing personal interaction to the digital world

Antonio will share his vision of how to create a new mortgage value proposal from scratch, designing the product and the process from the client's needs and with a multi-country implementation strategy.

Cocktails and networking