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When: March 27

Where: Aura Event Saal, Zurich

Thank you to the attendees who joined us in Zurich for the Customer Engagement Summit on Tuesday, March 27, where we heard directly from Philips, Siemens, and Alfa Bank about how they are thinking about the future of work, the agile enterprise and how they can revolutionise customer engagement with AI – today.

We hope the event inspired those who attended to think about how they can future proof their technology by empowering front-line staff, create operational efficiencies and transform the customer experience.

We look forward to continuing to deliver world-class events that bring you insight, best practice and excellent networking opportunities.

Hear From Our Industry Leaders

Harald Esch Photo

Harald Esch

Geschäftsführer und Vice President Sales DACH
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Harald Esch
Geschäftsführer und Vice President Sales DACH
Harald Esch Photo
Harald is responsible for Pegasystems’ sales in the German-language region. He has more than 25 years’ experience as a business builder in the IT industry and is an experienced business leader in all market segments in the DACH region.
Dr. Peter Scherer

Dr. Peter Scherer

Head of iBPM, Siemens AG
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Dr. Peter Scherer
Head of iBPM, Siemens AG
Dr. Peter Scherer
Since 2000 working for Siemens AG in various IT functions. A total of 11 years of professional experience with digital business process automation. Since 2014 Head of iBPM at Siemens GS IT ECM, including the Pega Center of Expertise, which has been established since the end of 2015
Alan Trefler

Alan Trefler

Founder and CEO, Pegasystems
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Alan Trefler
Founder and CEO, Pegasystems
Alan Trefler

In a three-decade career, Alan has been a visionary leader, a technology change-agent, an innovative philanthropist, and a trusted advisor to business executives around the world.

Alan's unique technology vision and relentless focus on customer success is changing the way many of the world's leading enterprises engage with their customers today. His life's work has been to design a platform for living applications that business people can evolve dynamically to manage the constant disruption and change in today's customer-centric economy.

Ivan Struzhkov

Ivan Struzhkov

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Ivan Struzhkov
Ivan Struzhkov
Being educated in Moscow State University of Transport Engineering Ivan started his career at Schlumberger Tech. Ivan went through different assignments at Russia, UAE and USA markets. Then he decides to join KPMG Russia where he being involved in different consulting projects from multi-functional shared services center creation to M&A and change management projects. After 4 years in consulting, Ivan joined Alfa-Bank as one of the leaders of uniform CRM creation project.
Stefan Fanenbruck

Stephan Fanenbruck

Managing Director, W&W
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Stephan Fanenbruck
Managing Director, W&W
Stefan Fanenbruck

Born in 1968, origin in handicraft (family business from 1869), from Lippe / Ostwestfalen.
Studies in Paderborn and Nottingham (Dipl.-Kfm. & European Business)
1997 - 2006 Accenture, focus on Automotive, Bank, Insurance
2007 -2014 HSH Nordbank Securities S.A., Nordea Bank S.A.
Since February 2014 Managing Director W & W Informatik GmbH

Taif Altememy Philips

Taif Altememy

Product Owner Philips Connected Platforms and Propositions at Royal Philips
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Taif Altememy
Product Owner Philips Connected Platforms and Propositions at Royal Philips
Taif Altememy Philips
Philips Healthcare unlocks insights to develop leading solutions that enable improved care at lower cost. Taif is the product owner for connected digital platforms at Philips Health Care. She is responsible for developing go-to market propositions based on technology that delivers great user experiences for consumers, patients, providers and caregivers – from healthy living and prevention to diagnosis, treatment and home care. Prior the Philips Taif worked for companies such as Flex Posure, Essent, Dutch Ministry of Economic Affairs and Climate Policy, SNS Bank (and more via Atos).
Hans Kersbergen

Hans Kersbergen

Solution Architect Philips Connected Platforms and Propositions at Royal Philips
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Hans Kersbergen
Solution Architect Philips Connected Platforms and Propositions at Royal Philips
Hans Kersbergen
Hans is a solution architect for connected digital platforms and propositions at Philips Health Care. He is responsible for developing go-to market propositions based on technology that delivers great user experiences for consumers, patients, providers and caregivers – from healthy living and prevention to diagnosis, treatment and home care. Hans has extensive experience in web, cloud solutions in various healthcare, population health solutions

Event Agenda

11:00am - 12:00pm

Registration

12:00pm - 12:15pm

Welcome Address

Harald Esch, VP DACH Region, Pegasystems
12:15pm - 1:00pm

Pega Keynote

Alan Trefler, Founder & CEO, Pegasystems
Customer Engagement Summit Zurich 2018: Alan Trefler
Download the presentation slides
1:00pm - 1:30pm

Customer Engagement Live-Demo

Florian Binder, Senior Sales Consultant, Pegasystems
Florian Weber, Manager Solutions Consulting DACH, Pegasystems
1:30pm - 2:30pm

Lunch & Networking

2:30pm - 3:00pm

Real Results Delivered on End to End Digitisation Journey

Dr. Peter Scherer, Head of iBPM,Siemens AG
Customer Engagement Summit Zurich 2018: Dr. Peter Scherer
Download the presentation slides
3:00pm - 3:30pm

Commercial bank CRM – from sales strategy to application design

Ivan E Struzhkov, Product Owner, Alfa Bank, Russia
Customer Engagement Summit Zurich 2018: Ivan E Struzhkov
Download the presentation slides
3:30pm - 4:00pm

Break

4:00pm - 4:30pm

SYSTEM UPHEAVAL: The impact of radically changing customer requirements on business transformation

Stephan Fanenbruck, Member of the Management, W&W Informatik GmbH
Customer Engagement Summit Zurich 2018: Stephan Fanenbruck
Download the presentation slides
4:30pm - 5:00pm

AI and The Future of Customer Journeys

Peter van der Putten, Director Decisioning Solutions WW, Pegasystems
Customer Engagement Summit Zurich 2018: Peter van der Putten
Download the presentation slides
5:00pm - 5:30pm

The Use of Pega Systems in Healthcare

Taif Altememy, Product Owner Philips Connected Digital Platforms and Propositions und Hans Kersbergen Solution Architect - Connected Digital Platforms and Propositions
Customer Engagement Summit Zurich 2018: Philips
Download the presentation slides
5:30pm

Close & Thank You

Harald Esch, VP DACH Region, Pegasystems