CCPA Compliance: There’s more to it than you may think

The California Consumer Privacy Act (CCPA) will impact nearly every large business that does business in the state of California, effective January 1, 2020. Your challenge will extend much further than simply understanding where your customer data is.

Getting ready for the CCPA

The CCPA, scheduled to go into effect on January 1, 2020, will be the next big thing in the growing landscape of customer data privacy and protection.   
CCPA extends beyond compliance. It’s a customer engagement issue that can directly impact your revenue. Like GDPR, this has many businesses rushing to create a strategy on how they collect and manage personal customer data. Creating a strategy that can be executed at scale is key to your readiness. 

Points to consider when preparing for the CCPA:

  • Businesses will need to establish processes to disclose to individuals which data you actually have collected about them – and in many cases even delete it upon demand.
  • Individuals can request a copy of their personal data, and businesses will have to provide it.
  • Individuals could prohibit the sharing of that data with third parties – and even share the types of companies you’ve shared it with.

And much more. In short, an individual’s data is now their data, not yours. And these implications are huge. The full details of the CCPA can be found at

AI and improving the customer experience


CCPA Is Coming: Time to Wake Up and Smell the Legislation

CCPA officially goes into effect on January 1, 2020. Understand the key elements that can impact your business' strategy.

Take on the CCPA with a system to manage the systems.

While every business’s technology landscape is different, meeting CCPA requirements can be tackled with end-to-end orchestration, dynamic processes, governance and auditability – across all the impacted and disconnected existing data infrastructure you own. You don’t have time to start fresh.

The question isn’t whether you have a system to handle the CCPA. It’s whether you have a system to manage the systems.

Pega can expedite your journey to CCPA compliance with industry-leading dynamic case management that offers the ability to automate, document, and report from end-to-end on your implementation and interpretation of the CCPA’s key requirements.

Worried about your old systems working within your new automated processes? Your Pega solution for CCPA includes unlimited Robotic Automation - with no APIs required - to help you automate and connect all your systems with ease.

White Paper

Risk, Revenue and Reward

The CCPA is the next major movement the growing U.S. landscape of customer data protection and privacy. Learn how the most effective CCPA strategies solve risk-readiness and revenue-readiness with a single cohesive strategy.

Attaining risk and revenue readiness – in a single solution

The CCPA affects more than just how you manage your customers’ data. It has a direct impact on your revenue. As of January 1, 2020, individuals will be able to exercise their CCPA right to erasure. Your business may face a new found data and revenue deficit. 

The customer data that has fueled your teams’ effectiveness strategies, predictions on customer lifecycle value (CLV), and ability to optimize programs may not be available for use in the future. Along with this loss of data, your current levels of marketing effectiveness may decline.

A new strategy is needed. With Pega’s unified platform, you can attain risk, revenue, and marketing readiness, with the same budget.

Making the CCPA a new found opportunity

Don’t miss the big picture. Rather than viewing the CCPA as just a challenging compliance issue, brands that see CCPA and following state legislation as an opportunity to build customer trust will see the greatest success. If your business sets the right strategy and requirements, your infrastructure can support your future business, enhance customer engagement, and drive revenue. 

To transform your strategy into action, you’ll need the right partner. Pega can empower your business for success with our unified platform that provides scalability across the enterprise. 

Of course, you'll need to work with the right partner. Find out how Pega can empower your business for CCPA success.



California’s Data Privacy Law: Taking a Page from the GDPR Playbook

New to the CCPA? Read about lessons learned from GDPR as you embark on the new era of customer data protection and privacy.

Expedite your regulatory readiness

CCPA Accelerator: Complimentary Tool for Pega Customers

With the CCPA just months away, the clock is now ticking. Pega Customer Service and Pega Platform customers can download our free Accelerator to fast track your CCPA technology strategy. This includes a set of samples processes and customizable templates that your business can use to quickly stand up an automated CCPA request process as well as orchestrate your own interpretation of CCPA compliance across your entire enterprise.

Disclaimer: No content herein by should be considered legal advice – consult your own legal consul to determine your legal strategy.

Download on Pega App Exchange

Related Resources


It may well be the most influential privacy law the United States has ever seen. Learn about all the CCPA legislation’s key rights.


Learn the lessons taken from GDPR as you take on the CCPA in this CMSwire featured article.


Learn the basics of CCPA strategy in this CMSwire featured article.


Engage a brilliant partner to devise your own strategy. Looking for a great consulting partners to help you analyze you CCPA readiness? Engage one of Pega’s many great partners.