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CCPA Strategy: There’s more to it than you may think

The California Consumer Privacy Act (CCPA) impacts nearly every large business that does business in the state of California. Your challenge extends much further than simply understanding where your customer data is.

CCPA is here. Are you prepared for what’s next?

The CCPA is the first major US legislation in the growing global landscape of customer data privacy and protection.

CCPA extends beyond simple compliance. It’s an orchestration and customer engagement issue that can directly impact your operations and bottom line. Like GDPR, this has many businesses devising strategies on how they collect and manage personal customer data requests. Building a strategy that can be executed at scale is key to your success with managing the volume of requests as well as upcoming legislations.

In short, an individual’s data is now their data, not yours. And these implications are huge. Additional details on the legislation can be found at:

AI and improving the customer experience


Your new year’s resolution: Get serious about your consumer privacy strategy

As states governments introduce new legislations like the CCPA, it’s time to take a deeper look into technology strategy to stay one step ahead.

Adapt and scale your data privacy strategy


Get work done with closed-looped processes that initiate, track, automate, and report on every consumer request from ingestion to completion with Pega's dynamic case management.


Put intelligent automation and robotics into action using rich APIs that automate nearly all of your CCPA processes from end-to-end.


Get ahead of future legislations using Pega's multi-dimensional platform that allows for reuse and customization – so you never have to repurchase and reinvent.

Take on the CCPA with a system to manage the systems.

While every business’s technology landscape is different, taking on the CCPA can be tackled with end-to-end orchestration, dynamic processes, auditability, and automation – across all the impacted data infrastructure you own or will have in the future.

The question isn't whether you have a system to handle the CCPA and future legislations, it's whether you have a system to manage the systems.

Pega offers volume and process preparedness with a single, cohesive technology solution that features industry-leading dynamic case management to enable you to automate, document, and report from end-to-end.

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Risk, Revenue and Reward

The CCPA is the next major movement the growing U.S. landscape of customer data protection and privacy. Learn how the most effective CCPA strategies solve risk-readiness and revenue-readiness with a single cohesive strategy.

Stay one step ahead

CCPA is just the first of many legislations that are likely to go into effect across the US. The likelihood of each being carbon copies of the CCPA? Close to none.

With dozens of other states and countries proposing data privacy regulations of their own, your solution needs to handle all the permutations that will follow – at scale. Pega’s flexible, multi-dimensional platform enables you to reuse common components and build new rules for variations that may come your way.

Keep track on all state legislations here:

Making the CCPA a new found opportunity

Don’t miss the big picture. Rather than viewing the CCPA as just a challenging compliance issue, brands that see CCPA and following state legislation as an opportunity to build customer trust will see the greatest success. If your business sets the right strategy and requirements, your infrastructure can support your future business, enhance customer engagement, and drive revenue. 

To transform your strategy into action, you’ll need the right partner. Pega can empower your business for success with our unified platform that provides scalability across the enterprise. 

Of course, you'll need to work with the right partner. Find out how Pega can empower your business for CCPA success.



Feeling the CCPA heat?

CCPA is now in effect. With many additional states planning similar laws, learn how you can implement a cohesive, technology strategy that is future-proofed.

Related Resources


Learn about the key right of the CCPA legislation.


How does the CCPA effect modern marketing? Read about how companies are rethinking their strategies.


Learn how you can future-proof your CCPA technology strategy.


Watch this PegaWorld replay to learn how you can quickly close the orchestration gap.

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