Next Best Action Marketing and Real-Time Customer Journeys

The world’s best marketing programs aren’t just powerful, they’re also balanced, and sustainable. They mix high-power performance and brand campaigns with the “high-empathy” connections consumers crave like preemptive service nudges, proactive retention offers, and engagement-driving nurture outreach. In this session, Pega will show how progressive brands are complementing their traditional programs with propensity-triggered next best actions that are “always-on”, and personalized in real-time based on the individual’s intent.