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Eventos de Pega

Next Best Action Marketing and Real-Time Customer Journeys

  • March 13, 2024
  • 10:00 AM - 11:00 AM EDT | 3:00 PM - 4:00 PM GMT | 4:00 PM - 5:00 PM CEST
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The world’s best marketing programs aren’t just powerful, they’re also balanced, and sustainable. They mix high-power performance and brand campaigns with the “high-empathy” connections consumers crave like preemptive service nudges, proactive retention offers, and engagement-driving nurture outreach. In this session, Pega will show how progressive brands are complementing their traditional programs with propensity-triggered next best actions that are “always-on”, and personalized in real-time based on the individual’s intent.

Speakers

Kyle Munderville

Kyle Munderville

Product Marketing Manager, 1:1 Customer Engagement, Pega

Matthew Camuso Headshot

Matt Camuso

Senior Product Marketing Manager, 1:1 Customer Engagement, Pega

Matt Nolan

Matt Nolan

Senior Director of Product Marketing, 1:1 Customer Engagement, Pega

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