A Pega White Paper
Pega vs. Salesforce for Marketing
Marketing solution buyers report growing pressure from their colleagues utilizing Salesforce.com’s Sales Cloud to also adopt Marketing Cloud to increase lead generation. Marketing professionals should, however, think twice.
At Pega, we believe that the key to effective marketing is providing contextually relevant offers, recommendations, and content delivered in real-time that enable seamless customer engagement throughout their customer journey. In Pega Marketing vs. Salesforce Marketing Cloud, we will evaluate across four areas of functionality essential to meeting the complex marketing needs of large, global enterprises.