Why Top Health Insurers are Making the Shift to One-to-One Engagement
Every interaction matters for health insurers. Each one is an opportunity to bring the member closer or push them away. Nothing is more personal than health, and when engaging with members, health insurers can’t afford to make mistakes. It’s time to rethink how to engage members by adopting a next-best-action approach that adds value at every interaction. Learn what it takes to make this a reality and how top health insurers are embracing this approach today.