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Guide

Why Top Health Insurers are Making the Shift to One-to-One Engagement

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Every interaction matters for health insurers. Each one is an opportunity to bring the member closer or push them away – because nothing is more personal than health. And when engaging members, health insurers can’t afford to make mistakes.

It’s time to rethink how to engage members by adopting a next-best-action approach that adds value at every interaction. Learn what it takes to make one-to-one engagement a reality and how top health insurers are embracing this approach today.


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Défi: Marketing individualisé Groupe de produits: Customer Decision Hub Groupe de produits: Marketing Industry: Santé Thème: IA et prise de décision
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