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Transform From Product-Centric Campaigning to Customer-Centric Experiences

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Today’s empowered consumers unapologetically shift loyalties when business fails to meet their demands. Although marketers advocate personalization, they’ve done a generally poor job of actually implementing it.

Closing this gap requires businesses to:

  • Phase out predefined sales tactics and funnels that disappoint customers
  • Acquire the right real-time, context based technologies
  • Garner organizational support needed to eventually reach their goal – coordinated and real-time decision-making using next-best-actions

Download “Transform From Product-Centric Campaigning to Customer-Centric Experiences” to begin your journey toward this transformation.


Product Area: Marketing Topic: Personalized Customer Experiences
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