Transform From Product-Centric Campaigning to Customer-Centric Experiences
Today’s empowered consumers unapologetically shift loyalties when business fails to meet their demands. Although marketers advocate personalization, they’ve done a generally poor job of actually implementing it.
Closing this gap requires businesses to:
- Phase out predefined sales tactics and funnels that disappoint customers
- Acquire the right real-time, context based technologies
- Garner organizational support needed to eventually reach their goal – coordinated and real-time decision-making using next-best-actions
Download “Transform From Product-Centric Campaigning to Customer-Centric Experiences” to begin your journey toward this transformation.