Crossing the chasm: From traditional marketing to one-to-one customer engagement

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Segment-based marketing campaigns interrupt and distract, rather than add value for your customers. It’s time to move away from tired tactics and toward truly personalized customer experiences. The concept of one-to-one marketing is now achievable through real-time AI and can lead to increased engagement, response rates, and customer satisfaction. But there are three things you need to change to make this happen:

• Shift from one-to-many segmentation to a one-to-one customer engagement approach
• Migrate from channel- or product-driven targeting to a single, centralized decision authority.
• Reduce reliance on scheduled push campaigns and advance to an always-on model engage your customers where and when they need you.