So let's start with where we were. We weren't just bad. We were heading in the wrong direction faster than anyone. We were losing 2 million customers a year, roughly 10% of our base. But all was not lost. We had a goal in mind, and we had a plan. We were developing a plan to get there. But our goal is to become the best in class. But we didn't want to stop there. We wanted to become world class. Now, love is not a word you hear often in the corporate world, but at T-Mobile it's a principle. It's something we live by. Now, our plan involved putting the customer at the center of everything that we do, and Pega was a big part of that journey for us. It helped us become more customer centric, helped us become more personalized to the consumer experience. We wanted to anticipate our customers needs better and faster. We wanted their experiences to become more personalized and more consistent, and reach out to them before they reach out to us. And this is why Pega is so critical to where we are and ultimately where we want to go. And that's the magic behind Customer Decision Hub.
And again, because we're T-Mobile, we had to do this at scale. Pega was a big reason why we could scale this across the organization. But again, it's a journey. We're not done. We're still leveraging data in new and creative ways. And then we're plugging it into systems like Pega that can leverage that data and make it actionable when we need it. Now we're the fastest growing carrier. We're the world's most valuable telco. That's pretty incredible given where we were. And I said this is a journey. We're not stopping at 121 million. We have aspirations to push beyond that. We're continuing to learn what's working, what's not. We're evolving. We continue to adapt and ultimately change. We continue to find new ways to unlock the value of our data, whether it's breaking down silos that existed from legacy systems or companies that we've acquired, or reducing customer churn. Here's a fun fact. Last year, we lost fewer customers than at any other point in our company's history. Just think about it. If T-Mobile in 2012 was like, you know what? We don't need to change. We're doing things, we're going to get out of this nosedive. Let's just keep doing what we're doing. I'll tell you what. I wouldn't be up on this stage. I certainly wouldn't be telling you a story like this.
