Building long-term customer relationships is more important than ever before. For customer engagement and marketing practitioners, delivering personalized customer experiences is a critical component of that process.
Customers now demand relevance, empathy, and timeliness – all without invading their privacy during their brand interactions. Brands can no longer offer basic personalization, the kind that comes in the form of a personalized mass email or an interaction on the consumer’s birthday.
Consumers can spot that surface-level engagement easily, especially when the most competitive brands are offering enhanced levels of personalization like product recommendations, usage reports, custom content recommendations, real-time personalized experiences, and beyond.
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