PegaWorld iNspire 2023: Achieving Multi-market Customer Happiness with Standard Chartered Bank (Presentation)

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Standard Chartered's banking and financial services help buisnesses and people prosper across 13 countries. As the first global bank in Southeast Asia to roll out multi-market customer engagement, they understand what it takes to create amazing customer experiences. Learn how the brand is achieving hyper-customer-centric journeys and strategies across countries and brands to delight customers and optimize the organization's return on investment.