PegaWorld iNspire 2023: Achieving Multi-market Customer Happiness with Standard Chartered Bank (Presentation)

Standard Chartered's banking and financial services help buisnesses and people prosper across 13 countries. As the first global bank in Southeast Asia to roll out multi-market customer engagement, they understand what it takes to create amazing customer experiences. Learn how the brand is achieving hyper-customer-centric journeys and strategies across countries and brands to delight customers and optimize the organization's return on investment.