Pega Customer Decision Hub
Enterprises need to deliver actions that improve customer engagement and lead to better loyalty. But when decisioning systems require technical resources and involve long delays, improvement is hard to come by. Businesses need a quick way to create timely and relevant actions that can be integrated into every customerfacing process.
Pega Customer Decision Hub (CDH) is a new way to implement decision strategies. Unlike other tools that require IT expertise, CDH provides a businessfriendly interface that makes defining even the most complex strategies simple. With Pega CDH, complex decisions are defined with dynamic rules and models, and strategies are run automatically to deliver the Next-Best-Action that align with customer’s expectations.
Product Area: Marketing
Product Area: Customer Decision Hub
Topic: Marketing Automation
Topic: Decision Management