Own Paid Channels with Paid Media Manager
Advertisers struggle to engage customers with relevant, timely messages. And that makes sense, because traditional advertising was built to leverage 3rd party data, and target large audiences, not individuals.
Even worse, paid channels are often disconnected from owned, which makes it difficult to know if your advertisements are working.
At Pega, we take a completely different approach. We unify your owned and paid channels to create compelling customer experiences for each individual. With Paid Media Manager, you can do what marketers have wanted to do for years. Use real-time decisioning and AI to “own” your paid channels, and make every experience incredible.
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