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Case Study

Nissha: Transforming business with shorter time to market

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Nissha, founded in Japan in 1929, is an international discrete manufacturer of made-to-order automotive components and parts. Growth from recent mergers and acquisitions introduced enormous technology challenges to the company’s legacy systems. Manual operations and operational silos prevented smooth handling of complex, global business dealings.

To sustain growth and maintain its reputation for excellence, Nissha needed to standardize increasingly complex sales processes across original equipment manufacturers (OEM) and vendors. The company’s reliance on email and handwritten notes to manage sales opportunities created bottlenecks that would eventually cost the company future business.


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Challenge: Operational Excellence Challenge: Sales Effectiveness Industry: Manufacturing Product Area: Sales Automation Topic: Sales Automation

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