Skip to main content
close Search
Close search

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Case Study

GM delivers exceptional connected experiences everywhere ... One decision at a time

Download Now

GM has over 12 million connected vehicles on the road – 3 times the entire auto industry combined. The company provides 24/7, 365-day-per-year support to more than 7 million active OnStar subscribers. These drivers are used to near instantaneous responses from text, email, and social media in their “real lives,” but they weren’t getting that from OnStar. GM’s slow response times were costing customer goodwill and millions in lost subscription conversions and renewals. GM turned to Pega for an automated decisioning solution to streamline OnStar operations and serve subscribers faster, across multiple channels.


Challenge: Customer Lifetime Value Challenge: Customer Service Industry: Manufacturing Product Area: Platform Topic: Customer Service

Related Resources

Best of Pega

Recommended research & insights

See what’s new, what’s next, and what’s trending right now.

Browse collection
Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Find out more