Skip to main content

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice


Build For Change: Event Strategy Manager

Pega's Event Strategy Manager gives you the tools you need to turn streams of customer data into valuable business decisions and actions.


The Pega Customer Decision Hub ensures you take the right actions with customers, for a coordinated, consistent and meaningful customer experience.

By remembering customers and learning from each interaction, the Pega Customer Decision Hub acts as your institutional memory and customer ambassador, making realtime decisions to help improve customer satisfaction, reduce risk, increase profit per customer and ultimately drive customer lifetime value.

Not only do you have complete control over the programs, strategies, and advanced analytics that drive your customer decision making, but you also have a centralized brain that automatically suggests best actions across all channels, and immediately learns based on contextual customer behavior.

Pega let's your Marketing, Sales, Service and Support organizations work together to ensure customers are always treated in a way that makes the most sense for them, and for you.

With Pega, you can visually define strategies that involve real-time decision driven next-best-actions, selecting the right action at the right time such as: Propose an offer, suggest the right specialist, give advice on training options, or even make a loan decision based on risk modeling... anticipating customer needs, achieving outcomes favorable to your customer and you.

You can easily assemble strategies that...leverage predictive models, self-building, self-learning algorithms that improve with each interaction.

With Pega, you get photographic memory about customer preferences, interactions, purchase patterns, service, risk, credit history and more – leveraging Big Data to build Big Intelligence. The hub uses this memory along with advanced analytics to intelligently predict the next-best-actions and adjusts in real-time as new information is learned.

Pega can coordinate actions across all channels to ensure consistency. Customers can move seamlessly across channels without any interruption in their conversation.

With the ability to test, simulate, monitor, and deploy changes immediately, you have the agility to optimize your strategies and actions on the fly. And it runs as a service - on the cloud or in your own data centers, so you deploy the way you want.

Our world is constantly changing, only Pega lets you Build for Change.


Related Resources

AI in Innovation

Unleash the power of AI innovation

Learn about enterprise AI and how it'll drive the future of business outcomes.

Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Share this page Share via x Share via LinkedIn Copying...