Pursuing customer relevance in the digital age

How do we meaningfully and consistently connect with customers to create a truly relevant customer experience?

Relate to customers the right way – every time

Together, Pega and Cognizant are pleased to provide you with this special report from Harvard Business Review which focuses on the increasing importance of an organization's ability to deliver customer relevance.

This report explores the importance of customer relevance, specifically its role in building deeper, more sustainable relationships between brands and consumers – to revolutionize customer engagement.

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How to win the loyalty of today's digital-first customers

Punch cards and point systems are out. Personalized, empathetic service is in. As channels and competitors multiply, true loyalty is more than a trend: It's a must-have.