Pegasystems Named a Visionary in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs
This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report.
Pegasystems was named a Visionary in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs.
Pega’s multichannel marketing implementations center around a 1-to-1 approach to customer engagement. Our real-time, omnichannel capabilities calculate next best actions for each customer, based on their context – and do it at scale across all inbound, outbound, owned, and paid channels. This "always-on" model continuously analyzes customers to identify “moments of need,” then triggers empathetic engagement designed to give customers exactly what they want, while at the same time protecting revenue streams for the business.
Read the report to learn more.
Pegasystems is the leader in software for digital transformation. Find out more about our 35-year history of helping the world's leading organizations achieve breakthrough business results.
Gartner, Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever, 12 May 2020
About the research: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Pegasystems